The Purpose Project – Episode 76 Carolyn Tate

The Purpose Project – Episode 76 Carolyn Tate

Carolyn Tate - My Business Journey - Ep 76 Your Next Chapter Podcast with Angela Raspass
Carolyn Tate - My Business Journey - Ep 76 Your Next Chapter Podcast with Angela Raspass

After a career I banking that she “fell into”, and the significant life change that divorce often heralds, Carolyn stepped away from the corporate world and started her own marketing business. She quickly became well regarded in the small business marketing world, publishing “Small Business Marketing for Dummies” and “Small Business, Big Brand”, running workshops and consulting to a wide range of businesses. 

 But after 9 years of this pursuit, she fell out of love with her profession. 

 “I really felt that the business of marketing was broken, and I couldn’t be involved anymore”. Carolyn closed her business, sold her house and moved to Provence with her 12-year-old son in 2010 where she began to ask the big questions – what am I here, what’s meaningful to me, what’s my future contribution going to be? 

 As she listened to her heart and gut and added courage and commitment into the mix, her Purpose Project began to emerge, with several chapters opening up to move through. 

Listen to the Episode

Show Notes

  • Look for the work that competes, rather than depletes you. 
  • We often have “Multiple Possibility Disorder”, likely discovered through abandoned projects. Challenges are here to test our resolve, as we dance between persevering and letting go. 
  • The “how will I possibly do this” often kills an idea – focus on your why instead 
  • Understand that purpose has seasons, that will change and ebb an flow as you do 
  • Remember that perfection is the enemy of progress – consider everything you do an experiment, a test, a prototype and reframe success as simply taking action  
  • Consider your work in a series of steps – for example, with Carolyn’s book writing, she considers it to be three projects – to write, to publish and to promote the book 
  • It can get lonely as a business personal so seek support, collaboration, support and advice from like-minded people on the same journey, but be aware it can also be a distraction, especially if you are an over giver. 

Links and More Information

Purpose answers the fundamental questions of…Why are we here? What is most meaningful to us? How is the world better because we exist? What is the legacy we’re leaving? 

THE PURPOSE PROJECT is a practical handbook filled with models, real-life stories and practices for business leaders, employees, entrepreneurs and students who are committed to bringing meaning to life at work. The book shows you how to integrate your personal work purpose with the higher purpose of your organisation starting right where you are, right now. 


Buy through ibooks


The Book Depository

Barnes and Noble


 Uncovering Your Purpose

The workbook that accompanies this Podcast series has a series of questions that can help you to uncover your core purpose for Your Next Chapter or to realign with it in your existing business.

With Foundation and evolution questions, it’s designed to get you thinking and exploring what’s possible and resonant for you.

Download it here >

Carolyn Tate

Carolyn Tate & Co. is an education and publishing company dedicated to unearthing a higher purpose in people and organisations. Carolyn believes that the purpose of business is to serve the greater good and that profit should be the by-product, not the single-minded goal.

Carolyn is a marketer with a passion for purpose-digging, writing, speaking, teaching and community building.  As a brand and marketing specialist with a 20-year history at Westpac, Merrill Lynch and in her own business, she is uniquely placed to help any company dedicated to building a “profit-for-purpose” entity.

Carolyn is the author of five books; Small Business Big Brand, Marketing Your Small Business for Dummies, Unstuck in Provence (a personal memoir), Conscious Marketing and The Purpose Project.

She is the founder of  The Slow School of Business (Slow School),  Talk on Purpose and The Purpose Project programs. All her learning programs are highly experiential and transformative for every participant.

Underpinning all her work is a commitment to being courageous, growing in consciousness, operating with compassion and connecting authentically with others in the spirit of collaboration.

The company is a Certified B Corporation and Carolyn is a founding member of Conscious Capitalism Australia.

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