The power of storytelling – it’s the first step to connection in all areas of our business and life and Emma walks us through this age-old practice in this weeks episode.
If you have ever thought “I’m not that special. Who really wants to hear about my story? It’s not really that remarkable” and are not sure how sharing your own story is can be the basis on which to build your business, we’d be delighted to show you just how unique you actually are and just how important it is to wrap your business core around the heart of your personal story!
Key points from this episode
Sharing your story on your website is a way that most of us will engage with our client-base and our audience. It’s really the “front of shop” for your business that provides people a glimpse of who you are and what you offer. It’s the way that you initially reach and engage with potential clients and your About Page is the second most often visited page on your website.
Some important things to remember when you are crafting your story:
- Your Most Aligned client is often you, just a few years ago and that person doesn’t necessarily have a big story, just a very authentic and realistic one. It’s the shared experiences and challenges that provide the connection – the “I’ve been in your shoes”.
- Join the conversation that is already going on in their head – use the language they use, identify with their thoughts and feelings.
- Your About page should not read like a CV or be written in the third person – it needs to feel like a warm and natural conversation
Links and key resources from this episode
Emma has provided a simple Guide to creating a Captivating About Page that is designed to help you get started on creating your story or to refine the one you already have – you can click on the button below if you’d like to opt in and download this resource.
Emma is also a guest presenter at Your Next Chapter Business LIVE, my 2 day event that’s taking place again in Sydney on March 8th and 9th where she will be digging deeper into storytelling and helping you to claim and share the value of your story so you create a Next Chapter Business heart that resonates at a deep level with the people you are here to work with.
About Emma Grey
Emma is multi-passionate, and divides her attention between three businesses: WorkLifeBliss, My 15 Minutes and The Storytelling Business. Her words have been published many times in the national print and online media, including on Mamamia, Kidspot and in her regular column for HerCanberra. She has presented writing and social media workshops over many years.
She has a BA (Hons), Dip Ed, Grad Cert (Professional Communication) and coaching and training qualifications.
Emma Grey fell into the communications business as a hybrid novelist/business owner. She was getting all "Trinny & Susannah" about web copy, jumping out at unsuspecting business owners and dressing their scruffy copy in playful, head-turning prose—just for the buzz of the 'reveal'.
With teen girls, Hannah and Sophie, a four-year-old son, Sebastian and two young adult step-children, her life is beautifully chaotic. She loves writing, running and Jamie Fraser, from Outlander, probably not in that order… and lives near Canberra.
The power of storytelling - it's the first step to connection in all areas of our business and life and Emma walks us through this age-old practice in this weeks episode.
If you have ever thought "I’m not that special. Who really wants to hear about my story? It’s not really that remarkable" and are not sure how sharing your own story is can be the basis on which to build your business, we'd be delighted to show you just how unique you actually are and just how important it is to wrap your business core around the heart of your personal story!
Connect with Emma Grey
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