Hello! I'm Angela Raspass
I’m a business owner, strategist and mentor with a powerful set of skills to help you unlock the next chapter of your business.
With a huge appetite for learning, I transform insights into practical action for my clients. I couple this with coal-face experience owning and running businesses so my advice balances practicality with creativity.
Like yours, my business journey is an evolution
After having kids, the corporate world lost its shine and I turned my marketing smarts into freelance work. My dining-room-table-business morphed into buying an office and employing a small team as my marketing agency grew, serving clients across three Australian states.
At the same time, my corporate escapee husband was unlocking his next chapter, swapping management consulting for the marine industry. The result? We are co-owners of SailTime Australia and I have a role as the Marketing Manager for Flagstaff Marine. We have five offices across three states and are the Australian Dealers for luxury yacht and power boat brands.
My current chapter
In 2012, I turned the page once more to leave agency land, a little burnt out from striving and proving myself.
From this experience, I realised what I love most is working with smart, purposeful female founders who want their businesses to make a valuable contribution, provide personal fulfilment, and deliver abundant financial rewards. Brilliant women like you.
What's unique and useful about me?
Lots of things! At the top of the list, is the variety of service-based businesses I’ve worked with over two decades.
I’ve seen inside successful businesses, those that are just doing ok, and the ones that are struggling. I believe what sets the successful ones apart is a recipe of clarity, smart strategy and self-leadership.
What we see on the outside on websites and social platforms seldom tells the true story, so I fiercely guard my clients from falling into the Comparison Trap.
I believe in frameworks not formulas. Every business owner has unique desires, skills, experiences, strengths, values and goals that combine to form an equally unique business. We can, and should, learn from others but we need to run our own race. It's why I meet you where you are and fit the strategy to you, never the other way around.
I‘ve seen how vital it is for a business to serve its owner as much as it serves its clients and that principle always guides my work.
Kate Riordan
Process Improvement Consultant.
"Angela is smart, supportive, real, professional and holistic and she has the right balance of business knowledge and emotional support. I think we all suffer from self-doubt and a lack of skills/knowledge at stages in our lives. Working with Angela made me feel anything was possible. That I was supported and not alone on this scary and exhilarating journey".
Who and how I help
I work with women who own established, service-based businesses with a turnover of $250K and the drive to reach the magical million-dollar mark.
My clients get in touch because they’re at a plateau or a turning point in their business. They're aware their business has untapped potential.
They're ready for growth with many great ideas, but uncertain about what to prioritise. Or they're keen on growth, but are stuck and unable to see an obvious path.
They need a sounding board and value working with someone who offers a fresh perspective to stretch their thinking, spot the gaps and opportunities to create greater impact.
As your strategic thinking partner, I facilitate the shifts from uncertainty to clarity, from reactivity to a solid strategy and from frustration to a new level of impact.
Cate Richards
Business Strategist.
"Working together was a joy! You approached my concepts with enthusiasm, validated my efforts, contributed thoughtful, incisive comments, and allowed me to stretch and see the shape and next steps. Thanks for sharing your brilliance and deep experience with me. I'm sure so many other people are equally helped by your support and attention".
Client feedback
Angela Bueti
Program Manager, Specialisterne Australia
Angela is an exceptional listener who draws out all your random thoughts and reflects them back to help you make sense of what’s important and then guides you with a framework for change. A wonderful combination of warm and engaging, with a no-bullshit, direct approach, she instils confidence and promotes action.
Sarah Denholm
IMPROVE YOUR PUBLIC SPEAKING
I hired Angela to get an expert outside perspective on my business and help me to refine and streamline my offerings. She’s given me so much more than that! It’s been such a relief to have someone “in my corner” to bounce ideas off and to offer clear suggestions for improvement. Angela embodies what she promises, is truly generous with her time and resources, and does it all with warmth and energy.
Esther Zeledon
Be. Act. Change
I loved having you as my strategist because you utilised all the information available and came up with ideas and the way forward that is perfectly aligned with me. Everything we covered was personalised for me and the synergy and energy in the session was so inspiring.
Carolyn Tate
Purpose Educator, Author, Speaker
Within two hours of working with Angela, we had a new 5-step process to help companies articulate their new purpose statement. I’ve secured two new major clients with this process and use it as the basis of all sales conversations with prospective clients.